Avalon Hollywood (formerly the Palace) is truly one of Hollywood’s most historic landmarks. Since it first opened its doors in 1927, it has hosted the likes of Bing Crosby and Frank Sinatra, The Beatles’ first West Coast gig, Duran Duran, Madonna, Nirvana and many more. It continued to gain notoriety throughout the 1970s and 1980s as the hottest nightclub in California, and was considered the West Coast version of the infamous Studio 54 nightclub.